The COVID-19 crisis has caused fashion and textile companies to refocus their businesses and align with a standard goal: to deal with the urgent need for face masks and hospital gowns.
This deficiency includes medical-grade N95 masks to filter about 95% of airborne particles as well as reusable cloth masks which supply a layer of protection to food workers and senior citizens. Major fashion brands are stepping in to assist, gather or make these much-needed supplies.
Masks, gloves and isolation gowns are in dire shortage at this moment, and lots of luxury brands have available resources to make these. The CFDA has been in-tuned with over 50 brands looking to make personal protective equipment. Several big fashion brands have jumped in to either donate resources for the making of those equipment, or are themselves manufacturing.
With documented shortages of personal protective equipment (PPE) continuing to be a cause for concern amid the coronavirus pandemic, the need for protective gear for hospital workers around the world on the frontline of the crisis has never been more urgent. In response, several brands have reopened their factories, ditching high fashion to use their resources to create vital protective gear instead. The brands have reopened their workshop to produce hospital gowns.
This initiative will donate the much-needed protective gear to front line workers. In addition to creating non-surgical face masks, the industry is making and donating hospital gowns. These are designed with safety in mind, and therefore the clothes used are going to be washable & the masks adjustable, making them easy to reuse. They’re going to even be donated and distributed in places currently most heavily impacted by COVID-19 and can partner with local organizations of each state to raise assistance in emergency response efforts.
These fashion labels are just a couple of the many that are stepping up to assist combat the virus by producing necessary masks and other PPE during this difficult time. By utilizing the materials, they already have, and using their own factories & volunteers, these brands are ready to make a difference in the health of the nation.
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